Thursday 1 May 2014

BA (Hons) Graphic Arts & Design
Employability Trip - London 2014

Our trip began with a visit to London’s iconic fashion hub, Dover St Market, to see archival material from the ICA (Institute of Contemporary Art) curated amongst the many splendid clothes, shoes and accessories. Both students and staff enjoyed discussing the context of ‘art’ within a high-end fashion space, alongside comment with regards to how the archival material might be perceived differently there as opposed to in a gallery, for example.

Later that afternoon, we took a trip to SWD (Shaun Webb Design) in Soho. Enthusiastic senior creative, Kate Hill, showed the students a huge range of work from within the performance and theatre sector of the arts. It was great to see a relatively small studio thriving having built up a sterling reputation for quality within the community of the West End.

To top off our first day, we took the Victoria line all the way, arriving in Walthamstow. We had an appointment with Michael C. Place of Build. Michael kindly showed us around their beautiful studio space, before discussing project work with the group. Level 6 student, Lisa Dale, wrote about the visit: “It's difficult to say which studio I got the most from because they were all so diverse and offered different things but Build was a personal favourite because Michael C. Place was so humble and honest. I felt comfortable around him and slightly less on edge. I enjoyed seeing the future that I want. Every time we go to London I feel refreshed and committed - more ambitious and hopeful.”

Students at Build with Michael C. Place

Our second day included a visit to LittleBrown book group, based on the River Thames in the striking Unilever building. Senior creatives, Sean Garrehy and Hannah Wood, spoke to the students about their roles and the company as a whole before taking us around the space, later placing students into small groups to spend some time with a designer of their choice to discuss project work in more detail!

The afternoon saw 5 final year students present their work to a senior panel of creative, editors and marketeers, which marked the culmination of a collaborative year long project between LittleBrown and the College. Hannah Wood said, “
We would like to reiterate how impressed we were with the students, it took a lot of courage to present to us and we hope that they found it a valuable and enjoyable experience.” Level 6 student, Becki Derbyshire, pitched her work to LittleBrown and said:

“Working with LittleBrown on the Josie Dew project was a really great experience. Being involved with the industry and having the chance to pitch your ideas to various sectors of the company is certainly something you don't get the chance to do everyday. It has been a pleasure to work with LittleBrown and definitely something I would do again as I enjoyed it so much.”

Lewis Hatton also pitched work and said:
“Working with LittleBrown on the Josie Dew project was a really valued opportunity. I personally found it to be a great experience as it opened my eyes to the world of publishing design, which was something I had never considered before. Working on the project provided by LittleBrown was great fun; they left everything open to us, which led us to produce our best work without being restricted by what we could or couldn’t do. They were also very easy to communicate with and very helpful in pushing our work forward to get the best possible outcome.”

Lewis Hatton's work for LittleBrown


Lyndsey Hall's work for LittleBrown

Jamila Hodges' work for LittleBrown


For the remainder of the trip, students visited Mortar & Pestle, founded by LCC graduates Daniel Camacho and Richard Knowles who graduated in 2009, followed by a trip to the V&A for an awe-inspiring tour of the ceramics gallery, alongside a Shakespeare exhibition designed by world-class designer, Jonathan Barnbrook. Last but not least, the students visited Browns / Jonathan Ellery. Level 6 student, Adam Bower, wrote about the visit:

“The studio visit I enjoyed the most was Browns / Jonathan Ellery. Jonathan's harsh approach at the beginning was somewhat of a shock but showed that he cared and took time to talk individually to each of the students. His professional advice was hard to hear initially but by the end most of the other students and I had a lot of respect for what he said and had learned a lot of lessons.”

In summary, our trip this year was a jam-packed 3-day tour of some of London’s finest studios and creative spaces. The student’s thrived on the inspirational practitioners that they met and their aspirations soared in light of their experiences. This is a key part of our vision for the course. Level 6 student, Adam Bower wrote, “The trip has given me a great insight into different kinds of professional practice and has aided my decisions about which kinds of studio I wish to pursue. Also, hearing from the designers themselves about how they started out has been hugely inspirational to see how far they have made it from a similar situation to my own.” Becki Derbyshire continued, “It was great to be able to get out of the college environment and travel at the same time as learning about the industry through visits and having a great time with friends.” Each year the employability trips go from strength to strength. Our thanks go to all of the studios who accommodated us.