Emily Hoskins from Alamy Stock agency, Oxford visited the college recently to give a presentation to the Foundation Degree Commercial Photography students about producing photographs for the stock industry and to introduce their new student 100% royalties campaign.
Emily began by explaining that stock photography is responsible for over half of the money made through commercial photography today. Images that are used in newspapers, magazines; ad campaigns etc were largely sourced from stock agencies. Customers sometimes choose to use images from stock agencies to save shooting original material themselves. It can be cost effective, saves time and the resources are limitless.
The students participated in discussing what were the differences and issues between rights managed and royalty free images. Emily explained why they were in a unique position to submit images that did not fit the stereotypical images that were in expected in stock libraries and clients were asking for new styles all the time.
The foundation students were invited to submit images to the agency
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